The 3 C's of the contact center Communication, consistency, and customer experience aren't just buzzwords. They are the foundation of every successful contact center, especially those that drive accounts receivable results. The three C's of effective marketing are the company, the customer and the competition. Find out how each of them should influence your marketing campaigns. Of course, delivering an incredible customer experience involves much more, but if there's one thing that's non-negotiable to build customer loyalty, it's a consistent, predictable experience that customers can trust every time they do business with you.
The entire experience must be consistent. You can't be great one day and be good the next. The moment there is an inconsistency, you start to lose the customer's trust and, ultimately, you may lose it. Trust is perhaps the most important of the three C.
Without confidence in yourself and your product or service, not even the best script will get you very far.
